Tracking and Testing Online Forms and Conversions

Tracking and Testing Conversion Rates For Different Appointment Request Form Lengths So we all hate long forms we have to fill out online – right?  Anyone have any tracking and testing results to prove it?  Well , I do . . . Well here is a really interesting test we ran for a dentist.  Basics […]

What is SEO?

So my best definition of “SEO” is the art of getting a site to rank where those most interested in what you have to sell or offer are already searching.  We are not looking for the path less taken here – we want to be jumping out into measurable traffic with our message. Now in […]

Using Email To Drive Online Conversions

How We Use Email To Drive Conversions. When working with new Tracking Conversions clients we always like to make sure we cover the basic things first.  So, one of the first things we do is hammer through establishing a well focused strategy for email marketing to that client’s existing list. This does a couple of […]

Google’s Link Disavow Tool – Is it a fiendish trap?

So ever since Penguin 2.whatever hit last Spring everyone has been all about Google’s new disavow tool.  For those of you who haven’t heard Google slapped the life out of countless websites out there who hadn’t toed the line and bought links from all sorts of bad places in hopes of ranking their sites.  Most […]

Gmail Changes the Way It Deals with Images in Emails

So Google is up to changing things with Gmail again this week. This time there are likely both good and bad things in the mix for email marketers. So in short Google is now going to STOP asking you if you want to open images within your emails.  If there is an image in an […]

PageRank Update From Google Effective NOW

So for those of you who follow the exciting world of SEO, we have the sports excitement equivalent of an SEC upset.  (like the use of SEO and SEC in the same sentence?  I know ya do) Let’s go back to October of this year.  Matt Cutts (Google’s head engineer in charge of “WebSpam” whose […]

Tracking Email Marketing | Some Surprising Findings

From what we see from clients email still remains one of the most misunderstood and under utilized marketing techniques out there.  We have clients that want to spend $1000 on pay per click but haven’t ever tried emailing their 500 person email list.  I will even admit that I have my spells of thinking that […]

Tracking Conversions in a Dental Practice

What do we track for medical or dental practices at Tracking Conversions?  Well, really all sorts of things, but at a minimum appointment requests, contact us forms, emails to the info@ email and in coming phone calls. Here is a screen shot from a basic set analytics set up.   This tracking period being squarely […]